Acoluthic Palmyra
Acoluthic is defined as "following immediately (as a visual afterimage) upon the primary activity aroused by a stimulus." In other words, it means 'afterimage.' I thought of this word in the context of monuments and artifacts of ancient civilizations. These are essentially afterimages of the civilization that created them.
Since 2014 the Islamic State has perpetrated the deliberate destruction of cultural heritage in Syria. They loot and destroy artifacts and monuments in museums and historical sites. Palmyra saw monumental losses from the actions of ISIS.
I created visual communications of this in the form of a poster and pamphlet which utilize thermochromic ink to facilitate the communication. Silhouettes of the monuments are displayed in their state before they were destroyed. However, when someone touches the illustration, the warmth of their hand activates the ink and the monument disappears to reveal a silhouette of the monument in its current state, as well as a typographic communication. This is an interactive metaphor for our afterimage of these monuments.
